Organized Planet
Habit building service / Business plan development
Organized Planet is a training app to help people not forget their personal belongings and become more organized in their daily life. Based on psychology theories and practice of habit formation, it integrates fun training games into users’ everyday life, to help them build a life long habit step by step. According to our consultation from an psychology expert, habit is formed round specific behaviour. So in our first edition, we mainly help people manage their phone, wallet, bus card, and keys.
At first we were thinking about a very intuitive way to help people who often lose their personal belongings: a tracking device to help people locate and find their items.
Product and Service Definition
But as we got in touch with more potential customers and interviewed with deep insightful questions, we found out that people do not want to depend on external help and become even more absent-minded.
On the other hand, they are troubled by messy and disorganized lifestyle and seek for change towards a conscientious and organized life. Some of them are reading books to help them form a good habit but it does not really work.
Pyschologies Behind
So we shift our direction and try to help people form the habit of not forgetting and becoming organized through training games that are integrated into their everyday life.
We looked into habit formation theories and other psychological theories such as nudge and mnemonic.
Marketing Campaign
In our marketing campaign experiment, we have created an official site, a Facebook channel, posters and flyers for our product and service, to see how many percent we can convert viewers to our customers.
At the time we report our marketing campaign results, we have 22 visitors to our official site, and 3 signups in the Google form, during the two weeks that we are debuting around the campus. So we have a conversion rate of 13.6%.